Postcards (Marketing Materials)
A powerful tool to get your message out
With so much digital noise, print products stand out. Postcards add a third dimension to your brand's look and feel with the touch of quality paper. The best part? You can deliver them right to the hands of your target audience. One simple card offers many strategic ways to boost your business. Generate leads, entice prospects, and show appreciation to existing customers.
Mail, hand out or add to orders
Mail your custom postcards to every address on your strategic list. No list? Use EDDM to reach every door in a chosen location. The same card can be handed out like a flyer, displayed at Point of Sale, or added to packaging. A small card with big impact no matter how you choose to distribute it.
Cost-effective, trackable, versatile
Need to connect with prospective customers and clients? Want first-time buyers to become long-term customers? Postcards meet these challenges and more at a few cents per unit. A big bonus? You can track responses and get accurate metrics to help make key decisions.
Which paper stock is best for my project?
| Paper Stock | Feels Like | Features | Best for |
|---|---|---|---|
| 100 lb. Cover | A cue card, recipe card, or index card | Can be folded without creasing; lightweight | Cards that are added to order, handed out, or will be folded |
| 110lb. Cover | The cover of a paperback book | Heavier and sturdier than 100 lb. cover | Cards mailed on their own as postcards |
Coated or uncoated? Glossy or matte?
| Coating | Feels Like | Features | Best for |
|---|---|---|---|
| Gloss | A shiny magazine cover | Reflects light; high color saturation, visual impact; repels dust, dirt, fingerprints | When you want a bold, sleek look |
| Matte | An elegant paperback book cover | Diffuses light; velvety or satin texture, more tactile; protects against scratches and scuffs | When you want a more elegant, understated look |