Flyers (Marketing Materials)
Promote your business, product or event
Promote anything with a well-designed flyer. This tried-and-true method of advertising just works. Drop it in mailboxes, display it on counters, or add it to packaging.
Get their attention
A larger format gets your message seen. Flyers are perfect when you need a bit more space to tell a full story. A reliable tool that's easy to design and cost-effective to distribute.
Time-tested to deliver results
Flyers work. And with a great design, they work even better. Our blog has tons of tips and inspiration for your best flyer yet.
Which paper stock is best for my project?
| Paper Stock | Feels Like | Features | Best for |
|---|---|---|---|
| 80lb. Paper | A page in a magazine or catalog | Flexible, lightweight | Flyers that need to be light and foldable; flyers added to mail in an envelope |
| 100lb. Paper | A brochure or a thin cover of a magazine or catalog | Thicker and sturdier than 80lb. paper | Flyers displayed upright on a rack; when you need something sturdier |
Coated or uncoated? Glossy or matte?
| Coating | Feels Like | Features | Best for |
|---|---|---|---|
| Gloss | A shiny page in a magazine | Reflects light; high color saturation, visual impact; repels dust, dirt, fingerprints | When you want a bold, sleek look |
| Matte | A matte page in a booklet | Diffuses light; velvety or satin texture, more tactile; protects against scratches and scuffs | When you want a more elegant, understated look |